FIDA folding mat offers an instant seating

Displayed at the Interieur 2010 in Kortrijk, Belgium, the “FIDA” by Patrick Frey is a fully functional folding mat that offers an instant seating to place you comfortably anywhere, anytime. Made in PU foam covered in codura, the soft water repellent mat transforms from a flat surface to sturdy, upright seating. All you need to do is lock the top two corners together with the fastening belt,
which creates a stable backrest with a triangular fold to provide a stable and comfortable backrest with a discrete pocket for storing small items. Measuring 172 x 117 x 1cm in dimensions, the folding mat is set for a Spring 2011 release. Available in a variety of colors, the FIDA is easy to assemble and collapse, and folds into a compact size for easy storage and transportation.

Source: design blog