Wateen is trying to increase the active customer base of its Broadband products i.e. both WiMAX and HFC/GPON, a promotional campaign “Recharge & Reconnect” has been designed.Those Wateen subscribers who have not used their Wateen Internet or Telephony services since 30th April 2010, can now recharge their accounts and get:
• Previous bill amounts WAIVED OFF
• One month's LINE RENT absolutely FREE
• Entry into a lucky draw to WIN AN IPOD
Wateen team will broadcast sms to all inactive customers starting from 20th August, 2010 and text is as follows: Dear {Login name}, Get 1 month FREE USAGE, all past charges WAIVED OFF,& chance to win PRIZES, on RECHARGE of your WATEEN account For details: go.wateen.net
Once sms plan is executed successfully, Marketing will roll out media plan i.e. Radio and Cable (animated TV) communication, website updating new Promotion.
This SMS communication will be conducted every week for one month.
As soon as you recharge your wateen account your recharge date will be changed to the 21st of each month and all past charges will be waived off. Customers falling in this promotion will have to recharge during the campaign and at the end of promotion they will get “ONE MONTH LINE RENT” absolutely free. Lucky Draw winners of the iPod will be posted on go.wateen.net at the end of the promotion period. For further details call 111-365-111.